Experts’ views
Black Beauty Fair, Abidjan, Ivory Coast: a look back on the first edition
Stéphanie Morou
As the whole world sees Africa as the land promising new horizons to our mature cosmetics markets, the first edition of the Black Beauty...
Science and trends: an obvious, promising match
Marie-Alice Dibon
Is it like putting chalk and cheese together? At least, that is what I felt I was preaching for when I started reflecting on this theme....
Sun Care: 2015 Vintage - Simply sunshine all year long!
Laurence Bacilieri
Each month, the Société Française de Cosmétologie organises a series of conferences. Those from the month of June focused on the theme of...
Digital is all the rage, beauty is bubbling with excitement
Leïla Rochet-Podvin
It is a fact: technology has entered our daily lives and is directly impacting our relationship with beauty. New applications, the boom...
6 trends from China Beauty Expo 2015
Olivier Vérot
China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...
A sensory journey in Paris
Helen Kupfer Haas
The quality of the customer experience in increasingly theatrical outlets is one of the key factors of success for luxury retail. This...
Which digital strategy for cosmetic ingredient suppliers?
Anne Aime
If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers? Anne...
Advanced Integrative Care. How is beauty connected to the current health revolution?
Pascale Brousse
Health and self-care are becoming priorities worldwide (the “Lifestyle value” is no.1 in China and the key for happiness for 71% of the...
The 7 steps to get into the Chinese cosmetics market
Olivier Vérot
The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...
How natural looks can invigorate the beauty industry
Maria Fernandez
The natural look trend is here to stay and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of...
