Experts’ views
The evolution and repositioning of brightening across global markets
Jisun Lucie Shin
The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...
Texture design for innovation in complexion products
Ulysse Lardy
Dating back to ancient Greece, foundation has constantly been reinvented to meet consumer demands. There are ‘classic’ foundations:...
Beyond TikTok: The case for a multi-platform creator strategy in Beauty
Caner Daywood
TikTok’s US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those...
Canada: The canadian agent becomes essential for cosmetic market access
Mathilda Ruiz
Canada is tightening its requirements for imported cosmetic products. Starting in March 2025, every new cosmetic notification must...
The Age of Resonance: Five key beauty trends for 2025 and beyond
Cosmetics Inspiration & Creation
Cosmetics Inspiration & Creation, the international trend forecasting and consulting agency founded in Paris in 2007, presents five...
Nordic cosmetics: which active ingredients and which formulations?
Ulysse Lardy
We often talk about Korean, American or French beauty, whether it’s skin care, hair care or make-up. But what about the Scandinavian...
Gen Alpha – Next Gen Power
Cosmetics Inspiration & Creation
Generation Alpha is making waves in the beauty industry as indirect purchasers but also as a major influence over other generations....
The Korean ZAlpha & their attitude towards beauty
Iris Eun
Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South Korea’s population —a...
B2B beauty formulators today: a driving force behind innovation
Ulysse Lardy
Italy, France, the United States and South Korea are the pioneering nations in cosmetics subcontracting (also known as CDMO or...
Esxence 2024. Reshuffling the cards in alternative and niche perfumery
Grégory Bonnet
Created in 2009 in Milan (Italy), Esxence, The Art of Perfumery, is the one of the main global fragrance fairs for Niche perfumery. This...
