Experts’ views
Tokyo, April 2016: When beauty sees life through rose-coloured glasses…
Caroline Moulin
The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous...
Smart beauty: Your skin will love it!
Stéphanie Machon
As a holistic concept covering several of the major current trends, Smart Beauty definitely reminds of smartphones. No instructions for...
How to deal with a shrinking list of preservatives and without MIT in particular?
Fred Lebreux
With scientific tools and procedures to measure almost everything, rapid computers to handle the gigantic amounts of data generated from...
Health Statement: health-beauty as a lifestyle
Pascale Brousse
The notion of health is getting wider at last. Until recently, it was directly associated with diseases by the general public, in...
Could a chocolate a day keep the wrinkles away?
Khalid Peerbaccus
In the image-conscious and social-media-savvy modern world, where a "selfie" can be taken at a second’s notice but lasts a whole lot...
10 key tips for a successful brand launch in China
Olivier Vérot
China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...
Estée Lauder gives itself new youth
Laurence Bacilieri
Next March 15, Estée Lauder is launching a line with 82 items, Estée Edit, exclusively in 320 Sephora USA boutiques. This new line is...
The microbiome: an opportunity for smarter cosmetics
Marie-Alice Dibon
The microbiome discovery is one of the most revolutionary scientific breakthroughs of the past ten years, and a unique opportunity for...
US Trends: The Gift of Beauty
Laurence Bacilieri
Projections for sales in the US for the end of the year holidays remained prudent, with 3.5 % growth announced. In reality, holiday...
Social networks and sales people: a powerful, yet unexploited lever
Anne Aime
Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...
