Experts’ views
Consumers take control as customisation in beauty grows
Emmanuelle Moeglin
The recent launch of L’Oréal’s Makeup Genius app hit the headlines as a fantastic way of guiding women to the right products for their...
New self-expression models (Part 2)
Leïla Rochet-Podvin
A two-part crossed analysis on the new self-expression models, their roots, and beauty implications. See Part 1 4. Blurred Lines – The...
New self-expression models (Part 2)
Rémy Oudghiri
A two-part crossed analysis on the new self-expression models, their roots, and beauty implications. See Part 1 4. Blurred Lines – The...
New self-expression models (Part 1)
Leïla Rochet-Podvin
A two-part crossed analysis on the new self-expression models, their roots, and beauty implications by Leïla Rochet-Podvin, founder and...
New self-expression models (Part 1)
Rémy Oudghiri
A two-part crossed analysis on the new self-expression models, their roots, and beauty implications by Leïla Rochet-Podvin, founder and...
50+: "the most valuable generation"
Laurence Bacilieri
Baby boomers (born between 1946 and 1964) represent 45% of the American population, and their purchasing power is considerable. The...
Elemental and essential
Peclers Paris
Today, consumers demonstrate a growing fascination for an original, mythical Nature. They expect to rediscover powerful essentials,...
Online sales: What digital strategy for cosmetic brands?
Anne Aime
Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...
Neo female archetypes
Peclers Paris
The influence of Asia and the creativity of emerging countries, women’s financial empowerment and increasing access to education are...
Retail heroes
Pascale Brousse
Retail continues its transformation, with outlines now as blurred as ever: the new formats are smaller, hyper-specialized, hybrid, etc....
