For celebrating its fiftieth anniversary this year, the perfume house Diptyque has created a new range of perfumes and home fragrances named 34 Boulevard Saint Germain, as a tribute to the address where the story of Diptyque began.
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The making of the new eau de toilette bottle for both the 50 and 100 ml formats, was managed with Aptar beauty + home. The core idea of the project was to evoke the memory of the brand’s emblematic candle wick, which is at the beginnings of its success.
In partnership with a braided sheathing manufacturer, Aptar beauty + home developed, after many long compatibility trials, a two-colour braided over-tube in black and white to cover the diptube in the manner of an oil lamp wick. The diptube was then assembled on the VP4 pump, Aptar beauty + home’s best seller for the perfume industry.
In parallel to this, Aptar beauty + home also came up with a way of optimizing the tightening of the sheath, while keeping the possibility of assembling it on a tube.
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The result: an innovative product on the market, which gives a whole new dimension to the diptube that brands were rather hiding rather than highlighting.