At the last Cosmoprof trade show in Bologna, Thomas Weckerle unveiled some key points of the group strategy. On the menu: the company’s digital shift, new manufacturing premises in the United States and in India, a new, particularly innovative (MS 3) lipstick manufacturing line and... a new factory in France by 2020. Without forgetting a whole new range of make-up products.
A clear acceleration from the German group in their desire to be at the top of the beauty sector and that can boast a global industrial footprint with facilities in Europe, in the United States and India, but also in China.
Their mastery in machine design and manufacturing, as well as their full-service offer are other big assets for Weckerle. Projector shot....
Jean-Yves Bourgeois
