The waterless beauty brand, which boasts USD 104 million in sales in its second year in the country, has opened a first US flagship store in Los Angeles, California.
Located at 1335 Abbot Kinney in Venice, the store hosts the brand’s extensive portfolio, including the Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty and Olive:Reconnected lines.
The store also offer visitors the opportunity “to step inside a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again.”
Founded in 2003 by German real estate investor Thomas Lommel, Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, have more than 20 years of experience in the cultivation of mountain olive trees, the extraction of extra virgin olive oils, and the extraction of hydroxytyrosol. They also focus on the development and distribution of holistic, waterless cosmetics products derived from the olive tree.
In 2023, the company launched sales through a distinct direct-to-consumer channel in the US.
In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
"Twenty years ago, when I intuitively developed our first product, I never imagined it would revolutionize the industry," said Thomas Lommel, founder and CEO of Olive Tree People. "My mission is to bring the healing benefits of hydroxytyrosol to the world through our transformative skincare company, Olive Tree People.”
Most recently, Olive Tree People added a new hair serum to its lineup. The new H90 Hydroxytyrosol Hair Oil Serum promises total nourishment that protects, soothes and revitalises from root to tip thanks to the potent antioxidant action of polyphenol hydroxytyrosol.
