Verescence has formalized the launch of Verre Infini 20, a new glass composition that was announced at the Édition Spéciale by Luxe Pack show, last September.

With Verre Infini 20, the glassmaker offers a formulation that combines 20% PCR [1] and a glass tint adapted to the aesthetic requirements of luxury brands.

New standard glass composition

Above all, Verre Infini 20 is becoming the standard glass composition of Verescence. Already produced in France and Spain, this glass composition will be gradually deployed in the United States in the first quarter of 2022, then in South Korea in 2023.

“Since September 2021, our biggest furnace in France and our Spanish furnace have been operating successfully with this glass composition. It is thanks to the commitment of our major customers that Verre Infini 20 becomes the standard glass composition of Verescence. It is a paradigm shift in the beauty industry that we are proud to support for sustainable luxury.”, says Thomas Riou, CEO of Verescence.

This new formulation will therefore not only be intended to appeal to brands that want to take the path of sustainability without accepting the aesthetic alteration linked to a high content of recycled material, it will be the benchmark production of the group, which thus takes a new step in its efforts to reduce its environmental footprint.

"We have invested more than one million euros to adapt our furnaces to the production of recycled glass, which also contributes to the reduction of our CO2 emissions (5% lower emissions). Globally and from 2022, nearly 75% of our productions will be made from PCR glass,” highlights Alain Thorré, CSR Director of Verescence.

Pioneering the use of PCR glass

With this new initiative, Verescence continues its efforts to impose PCR glass in the luxury industry.

The first version of Verre Infini was launched in 2008. At that time, it was composed of 100% PCR glass and was available in a series of standard designs for perfumery and skincare. However, the greenish aspect of the glass, linked to the use of recycled glass, had hampered the success of the initiative.

In 2015, the glassmaker thus proposed a new version: the Verre Infini Neo, made from 65% of factory cullet (crushed glass rejected form a previous manufacturing batch and reused by the manufacturer, also called PIR [2] glass), 25% recycled post consumer (PCR) glass and 10% virgin mineral raw material (sand, sodium, limestone). A reformulation that removed the slight green tint of the initial version.

Verre Infini Neo succeeded to attract the attention of several prestige brands, including The body Shop, or Henry Rose.