On the 25 and 26 January, Paris Packaging Week, organised by Easyfairs, will host 630 exhibitors and more than 1,600 brands in luxury, beauty, drinks and FMCG at four dedicated exhibitions for premium primary and secondary packaging:
– PCD, for perfume, cosmetics and personal care packaging;
– PLD, dedicated to packaging innovation and design in wines, spirits and premium drinks;
– ADF, the only global event dedicated to innovation in aerosols and dispensing systems;
– Packaging Premiere, new in 2023, dedicated to packaging of luxury products.
Last year, the event welcomed nearly 7,000 professional visitors.
Four conference stages
Beyond the exhibition spaces, more than 100 speakers [1] will bring their vision of packaging’s future during the two days of the show in one of the four Talks stages (one for each exhibition areas) set up by the organizers.
Connected packaging, eco-design, the Metaverse, the latest EU legislation, customer experience, design and more: both current or horizon-scanning topics will be addressed. For visitors, the Talks are the perfect opportunity to discover actionable strategies and innovative ideas to implement for the coming year.
Among the key themes that will be discussed across the four stages:
– The Internet of Packaging Things (IoPT) and how they will give new life to cosmetic brands.
– How the perfume brand Christian Dior is pushing the limits of eco-design to only leave beauty as a legacy.
– Ensuring zero contamination and optimal sustainability for new natural cosmetics formulas and new materials on the market.
– New approaches to innovation - redesigning the offer, acquiring new customers, redefining marketing and communication, changing organisations.
– Developing sustainable packaging at a time when the planet’s limits have never have never been so stretched.
– How to create luxury brands in the Metaverse
– Inside the neurology of luxury design: a study into luxury design elements and how they influence us.
– Materials of the future: how many new and unlikely materials are inspiring the market.
Informal discussions
Finally, participants and visitors will continue their exchanges in a more informal way at the champagne and cocktail bars, located in the heart of the show, as well as in the VIP Lounge and the Ambassador Lounge.
"Our aim with the four events at Paris Packaging Week is to make them vibrant and engaging places for packaging players and brands to meet, exchange ideas and create the future of packaging. Everyone comes here to find out about the latest trends, but also to get a forward view of the sector, in order to plan future projects and find the right partners and knowledge to make it happen," explains Josh Brooks, Marketing Director of Paris Packaging Week.
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Paris Packaging Week |
