Trade shows are back, but caution prevails everywhere

While several trade shows, such as China Beauty Expo or Luxe Pack Shanghai and MakeUp in Shanghai, have been held in mainland China since the start of the Covid-19 pandemic, North America and Europe are hardly starting to reopen the doors to their main events.

In the United States, Cosmoprof North America is leading the way on August 29-31 in Las Vegas, Nevada. In accordance with government guidelines and local mandates, the organisers are following recommendations for capacity limits, physical distancing, increased sanitization and other safety protocols.

In Europe, Édition Spéciale by Luxe Pack, in Paris, on August 31 and September 1, followed by MCB by Beauté Sélection, at Paris Expo on September 4 to 6, and OnBeauty by Cosmoprof Worldwide Bologna, from September 9 to 13, 2021, in Bologna, Italy, will be the first events dedicated to the beauty to be held. TFWA World Exhibition & Conference, October 24-28 in Cannes, as well as Luxe Pack Monaco, on September 27-29 and Cosmetic 360, on October 13-14, will follow. For these events too, specific sanitary measures will be implemented, in particular the obligation to wear a mask and to be in possession of a valid COVID 19 green certification.

Beauty World Middle-East will run from 5-7 October at Dubai World Trade Centre, promising to be the first major in-person international beauty event of 2021. The show will host 15 country pavilions, including a French pavilion with 71 companies.

However, with many restrictions on international travel remaining in effect, several events have been postponed, such as in-cosmetics Global, which will finally be held from April 5 to 7, 2022 in Paris, and in-cosmetics Asia, which will take place from November 1 to 3, 2022 in Bangkok, or Cosmoprof Asia, which is postponed until November 16-18, 2022.

It remains to check whether visitors - including local ones - will come massively since several big players have not lifted travel restrictions yet. In any case, the desire to meet again is here to stay!

Main trade shows for the beauty industry from September to December 2021: