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"To create for a brand requires to master its codes first", Fabrice Legros, Studio Pi Design
Studio Pi Design is celebrating this year its fifteenth anniversary with more than a hundred designs of high end perfumes and colour...
Honesty in questions on the occasion of Benefit’s latest mascara launch
A survey commissioned by Californian brand Benefit Cosmetics unveils lying and make-up habits in the U.S.A. and France. On the...
Endocrine disrupters: the French Parliament reaffirms the precautionary principle
Endocrine disruptors are once again under French parliamentarians’ watchful eyes. After the controversy that followed the vote of a bill...
Men and fragrance: Top 10 of French consumers’ favourite brands
Luxury, virility and creativity, the Top 10 of French consumer’s favourite brands is organised between three marketing positioning,...
Ileos acquires Brazil’s Mappel
French group Ileos, a major player in packaging for the beauty & health industry, just acquired the Mappel company, the leader in...
MakeUp in Paris: the dynamics of success
The second edition of MakeUp in Paris closed its doors last Friday evening and undoubtedly, this was again a very good year. The...
FDA issues new sunscreen rules
New rules aim at strengthening the information of consumers on products’ spectrum and scope of efficacy. They also increase requirements...
bareMinerals: success through recommendation
Without fanfare, the Californian brand founded in 1976, has managed to make a name for itself the world over without any excessive...
Florida: A new plant for Oxygen at the end of the year!
The American company Oxygen, based in Florida in the outskirts of Miami, specialized mainly in the formulation and packaging of cosmetic...
MAC, surprise them, keep on surprising them!
These are probably the words that best characterize this major player in global make-up, "never cease to surprise". As regular as...
