With the creation of this joint venture, of which its becomes the majority stakeholder, Symrise wants to sustainably expand its capacity in naturals, increase production of backward integrated ingredients, and create new and greater capabilities in flowers and Mediterranean materials.
Groupe Neroli was born from the merger of perfume houses Créations & Parfums and Floressence. Created in the 1980s, in the Grasse region - Saint-Cézaire-sur-Siagne, in the South of France, the two brands are built on the savoir-faire of beautiful raw materials, from the cultivation of natural ingredients to their transformation.
New factory in Grasse, France
The partners have chosen the Grasse region as site for the new venture for the town’s unique climate, plants and flowers, as well as its heritage in perfumery - and Symrise’s long standing roots in Grasse. The joint venture is building a fully equipped factory in Grasse complete with R&D and ingredient development laboratories with local partners. Symrise and Groupe Neroli want to create the most technologically advanced and sustainable factory in the region – a center of expertise that will produce its own natural ingredients in an environmentally friendly and socially conscious way.
Partnerships with local farmers
The venture intends to establish long-term partnerships with local farmers and promote the richness of most emblematic flowers of the region - including rose, jasmine, orange blossom and mimosa. Alongside that, the company will be working with proprietary materials grown in other parts of the world, including Madagascar, as well as outstanding ingredients sourced from specialist farmers and producers. With this initiative, Symrise also commits to bettering the social conditions of these expert cultivators, which will result in 49 new natural ingredients, reinforcing Symrise as a key player in natural perfume ingredients.
