Superdrug selects M&H and Mibelle to launch hair styling line

Britain’s second largest beauty and health retailer behind Boots, Superdrug has launched Style Expertise, a new range of hair styling products, with the concourse of packaging supplier M&H Plastics and contract filler Mibelle.

The collection includes five items:

– 100ml Salt Infusion Surf Spray
– 200ml Sculpted Gel Spray
– 300ml Protecting Heat Styling Spray
– 150ml Straight Cream
– 150ml Curl Cream

Packaged in metallic-effect HDPE bottles lected from M&H’s standard portfolio, all products are a bright turquoise colour with natural coloured closures giving a fresh contemporary look.

In addition are two 35mm diameter Polyethylene tubes which M&H printed in-house.