Prestige beauty retailer Sephora has officially launched clean skincare brand Drunk Elephant across all its online channels and 250 brick-and-mortar stores in Mainland China, with a plan to expand to 300 stores by the end of the year.
"As brand launches go, this year will be a momentous one for Sephora as we leverage our global resources to diversify our brand and product offering in this key market," said Alia Gogi, Asia President at Sephora. "From clean and sophisticated to accessible and luxurious, we are committed to curating the most globally sought-after brands to localize and exclusively introduce them to our avid beauty community in China."
Drunk Elephant, is now available in Sephora across the major cities of Beijing, Shanghai, Guangzhou and Chengdu, Sephora’s digital and e-commerce platforms, and Drunk Elephant’s storefront on TMall.
Founded by Tiffany Masterson in 2012, with first products launched in 2013, Drunk Elephant had an impressive growth trajectory since its debuts. The brand was acquired by Japanese beauty conglomerate Shiseido in 2019 for 845 million US dollars.
"Drunk Elephant has been a cult favourite in over 40 markets since its launch in 2013. By bringing it in to this vast and dynamic beauty market, we are providing consumers in China an elevated and extensive skincare range that is simple yet efficacious, and catered to their specific needs," Gogi added.
