The French beauty group, which owns brands such as Yves Rocher, Arbonne, Sabon and Docteur Pierre Ricaud, has announced its intention to initiate a process of divestiture for its children’s fashion and home care divisions, which mainly include the Petit Bateau and Stanhome brands.
“As of now, we have zero buyers,” Bris Rocher, the group’s president, told Ouest-France. “We are just kicking off the process, and it will take some time. In the meantime, Petit Bateau and Stanhome remain part of the Rocher group. I don’t have a timeline. The whole thing could happen quickly, or it might take a long time,”
New Yves Rocher stores
The group aims to refocus on skin and body care products, its core business. Recently, the Rocher group completed the sale of its fragrance factory in Ploërmel, France, and also sold its Flormar makeup brand.
The Rocher group will direct a large part of its investments towards research and development. The Rocher group will direct a large part of its investments towards research, however, it also intends todirect a large part of its investments towards research. However, it also intends to renovate 200 of the 650 Yves Rocher stores in France, and to open "more than 150" boutiques in Asia and the Middle East.
Founded in 1959, the Rocher group is present in 118 countries and achieved sales of EUR 2.2 billion in 2024 (up 2.4% from the previous year), of which 53% were made by the Yves Rocher brand, 13% by Arbonne, 6% by Sabon, 2.5% by Dr Pierre Ricaud, 12% by Petit Bateau and 9% by Stanhome.
