Rissmann has designed the whole packaging collection – boxes and bags — of fragrance brand Sholo Genève. The line was designed to fit the brand’s slow fashion philosophy focusing on timeless, sustainable and superior quality products, that are completely made in Europe.
For both luxury boxes - one size, six colours - and shopping bags – size S, M, L -, Rissmann has selected the elegant leather-like Gmund Creative System paper, which has been coloured twice.
The inlays, whose color and suede-like surface are visible at all times, are made of Krekelberg Sense Plain FSC-certified paper (260 g/m², six different colours -Tormaile, Safran, Emerald, Sand, Anise and Banana), from fibers of cellulose (eucalyptus), which matches customer wishes for sustainability.
Once opened, the coloured inlay gives exceptional exposure to the perfume bottle at the point of sale. When closed, a cardboard insert covered with paper keeps the bottle in place during transport.
The bags are reinforced at the top and bottom for perfect stability and long life. Their handles are glued inside the lapel, for a perfect finish. An oval cutout between the handles allows to insert a ribbon and close the bag with a knot.
For the decoration, emphasis has been placed on the embossed glossy-gold logo, obtained by transfer. Carrying handles and ribbon are also adorned with the golden Sholo logo.
The Sholo packaging concept was nominated for the Gmund award 2023 for the creative interplay among brand strategy, design, paper utilization and technical realization.
