Quadpack aims for Top 5 of European cosmetics packaging suppliers

Kristel Milet

5 January 2021

Quadpack aims for Top 5 of European cosmetics packaging suppliers

Thanks to various purchases, Quadpack has made constant progress since 2003, becoming a key partner on the cosmetics packaging market. With a broadened offering and a global presence, the group has adopted a strategy focused on agility and sustainable design to reach the Top 5 of European partners by 2025, with a forecast turnover of 400 million euros.

With several recent purchases, including German company Louvrette in 2019, Quadpack managed to integrate the Top 10 of beauty packaging suppliers in Europe and reach, the same year, a turnover of 131 million euros, i.e. 25% more than in 2018.

Focused on both in-house manufacturing and sourcing, the group’s hybrid business is structured around three sites dedicated to plastic injection moulding, wood activities, and decoration in Spain, Germany, and the US. Now well-established in Europe, the company meets the market demand with a local offering, shorter lead times and a well-controlled carbon footprint.

Ecodesign and airless expertise

Quadpack is mainly present in skincare, which accounts for 65% of their customers, makeup (25%), and perfume (10%). The current portfolio includes multiple solutions meeting brands’ expectations, from airless development expertise, with Korean company Yonwoo, to green solutions based on cork or wood – the group is now a leader on this market – and ecodesigned airless ranges, jars and packs made with recycled materials, thanks to Louvrette’s expertise.

The German company’s flagship line, Regula Jar, completed the catalogue and was lightened in accordance with the group’s Positiv Impact strategy. The idea is to develop lighter products, both in terms of weight and material, while keeping the same sizes with recycled and recyclable materials. This line has also been broadened with PET PCR-based refills. New refill solutions are also under study for airless ranges.

Today, sustainability is one of the five pillars of the Quadpack group’s strategy, together with global expansion, agility, collaborative innovation, and workplace optimization. In light with these objectives, an agreement was signed in 2019 with Finnish startup Sulapac specialized in alternatives to plastic for the development of an exclusive line of sustainable jars and caps.

Of course, like the market as a whole, the group had to deal with a slowdown due to the global 2020 crisis, but they are now ready and well-prepared for recovery, driven by new consumer expectations, Quadpack CEO Tim Eaves explains.