Spanish beauty group Puig has taken a minority stake in Loto del Sur, the Colombian premium beauty company. With this investment, Puig intends to support the growth of the retail brand in international markets.

Loto del Sur’s portfolio currently covers Bath & Body, Face Care, Fragrance and Home. “Made with a curated selection of locally sourced botanical ingredients, Loto del Sur products proudly pay tribute to the Latin America’s histories, cultures and vast biodiversity,” said Puig in a statement.

For Puig and Loto del Sur this agreement is the basis for a long-term partnership, with Puig having the option to further increase its stake in years ahead.

This new investment in South America follows the acquisition by Puig of a minority stakes in Brazilian group Granado in 2016.