The idea behind SEVA, the new glass concept developed by the Pochet Group is to use post-consumer perfume bottles to give birth to new perfume bottles. SEVA stands for Solution Ecoresponsable, Vision d’Avenir, French for Ecoresponsible Future Vision and Solution.
Selected glass cullet
To produce a very high quality glass meeting the specifications of their customers while including recycled glass in the manufacturing process, Pochet du Courval - the Pochet Group glass-making arm - has set up a recycling scheme entirely dedicated to perfume glass bottles. As the scheme only recycles white glass perfume bottles, Pochet can introduce 10% of external cullet [1] into its manufacturing process. This proportion adds up to the internal cullet that Pochet du Courval already reintroduces within its usual manufacturing process.
"Our aim with SEVA was to provide our customers with a solution to reduce the environmental footprint of the final product while maintaining the aesthetic appearance of our glass. This is why we have set up a closed-loop recycling scheme for high-end perfume bottle," said Pierre Dehé, CSR Direct at Pochet. "This allows us to maintain a high-end quality of glass, while putting in place a virtuous cycle," he added.
Viktor and Rolf bottles
The first bottles using the SEVA concept were co-developed in partnership with L’Oréal, for Viktor and Rolf, one of the group’s licensed perfume brands. Two bottles containing 10% of recycled glass exclusively derived from recycled high-end perfume bottles were produced for the Bonbon and Flowerbomb latest limited editions. This allowed Pochet du Courval to made a significant improvement in the environmental footprint of its glass while preserving the brilliance and transparency of the glass.
