British design firm Pearlfisher has redesigned Beiersdorf’s Nivea For Men for full-scale global re-launch.

The re-launch aims to underline the broad competence of the brand and to reflect its expertise in male grooming.

The new-look packaging is being rolled-out across the US since January 2009, before going global.

Designer: Will Gladden, Pearlfisher Creative Partner: Jonathan Ford, Pearlfisher