The B2B beauty manufacturer is making its debut at Cosmopack Asia 2024 at AsiaWorld-Expo (AWE), Hong Kong.
From November 12-14, Meiyume will showcase innovative, technology-driven, and sustainable solutions designed to transform the beauty industry, under the theme "Elevate: Reaching New Heights in Beauty Innovation."
Stylish designs and never-seen-before innovations
Utilizing its AI-powered Beauty Intelligence Platform (BIP), Meiyume analysed sustainability and consumer trends to drive innovations in its latest stock packaging collections, highlighting technical solutions for designs that are both eco-friendly and stylish. Additionally, Meiyume will debut its latest ODM formulation innovations from APAC and the UK, featuring multifunctional, trend-led skincare, colour cosmetics, and hair care products.
Finally, the event will also be an opportunity to discover Meiyume’s creativity in bringing iconic beauty visions to life through their recent collaborations with brands such as Guerlain, Fendi, Dior, Avoskin and SK-II, among others.
Towards a sustainable future
In line with the shift of the beauty industry, visitors will be able to explore how the company leverages on eco-friendly packaging materials and green manufacturing processes, driven by valuable sustainable insights gathered from Meiyume’s BIP.
“At Meiyume, we’re seeing firsthand how Gen Z and Millennials are driving the demand for sustainable practices. Our BIP captures these trends and consumer behaviors, highlighting the rising importance of sustainability in the beauty industry. Sustainable packaging, in particular, is leading the charge, with claims tied to packaging increasing steadily—up from 28.68% in 2021 to 41.18% in 2024, representing a 12.82% CAGR. Currently, 67% of all sustainability claims are directly tied to packaging. This shift emphasizes a clear message: brands that are slow to adapt risk being left behind as consumers increasingly expect products to align with their values. Meiyume is at the forefront of translating these insights into actionable innovations, which will be showcased at Cosmopack, underscoring our commitment to meet and anticipate evolving market demands,” states the company. “The momentum is undeniable; Sustainable packaging is no longer just an option—it’s becoming an expectation.”
The manufacturer’s proactive approach to creating sustainable solutions that meet industry and consumer demands reflect in its new slogan: “Sustainably Beautiful, Smartly Yours.”
AI & Data: Meiyume’s Beauty Intelligence Platform
At Cosmopack Asia, the company will also share insights on how technology and data can be instrumental to reshape the industry and adapt it to changing consumer demands.
Thus, Meiyume’s BIP leverages data and AI to offer brands real-time insights into global beauty trends. Using advanced machine learning algorithms, the BIP ensures product innovations align with consumer expectations.
Another key part of Meiyume’s participation will be their panel at Cosmotalks on November 12, titled "Look Beyond the Label: Consumer Expectations for Sustainable Beauty."
This session is set to provide insights into the fusion of consumer demand, technological innovation, and the need for transparency in the sustainable beauty market. Senior VP Stéphane Bulle from Meiyume, Chrisanti Indiana from Sociolla and Jack Rogers from Walgreens Boots Alliance will discuss the challenges and breakthroughs in sustainable packaging, transparent communication of eco-claims, and the evolving regulatory landscape in Asia-Pacific.
You can experience first-hand Meiyume’s latest sustainable beauty innovations at booth E-12a, Hall 6 at Cosmopack Asia.
