Essentia Beauty will present at MakeUp in New York (September 11-12, 2019) several green and sustainable innovations, including “On the Go”, its palette concept, very innovative in terms of design, and which is available with a refill option. The event will also be an opportunity for the Italian Company to present its ready to go, Cosmos certified, clean and organic ranges.
“At Essentia Beauty we work on differentiating concepts,” insists Katia De Martino, CEO, “which brings real added value for the end customer. In general, we focus on innovation and integrate eco-design at two different levels: biosourced materials and more specifically refillable and reusable systems that seem to us, to date, as the most immediately adaptable solutions in a logic of plastic consumption reduction.”
The palette “On the Go “thus reinvents the design of a palette and was the subject of several patents. A concept available in different designs and functionalities including a re-fill version with an eco-friendly and customizable approach, which means each consumer can adapt it according to his desires. MakeUp in New York will be the opportunity for Essentia Beauty to present it with other re-fill concepts for foundations, lipsticks along with other palettes...
