Luxe Pack and MakeUp in Los Angeles unite for an innovation-focused event

Luxe Pack Los Angeles and MakeUp in LosAngeles will take place on February 12th and 13th, 2025 at the L.A. Convention Center, in city devastated by the recent wildfires.

“The organization team expresses continual solidarity with those affected and extends their heartfelt appreciation to the invaluable first responders and countless volunteers. The show’s commitment to fostering connections and inspiration remains unwavering during these challenging times. The event will continue next month with a renewed focus, highlighting the strength of collective innovation, the significance of social impact, and sustainability, which are the hallmarks of the industry,” said the organizers of Luxe Pack in a media statement.

Two events under one roof

This year’s Luxe Pack Los Angeles will showcase a curated selection of over 82 primary and secondary packaging suppliers and manufacturers, offering solutions to address the challenges and opportunities of today’s packaging landscape in a newly designed layout. As far as MakeUp in LosAngeles is concerned, 154 exhibitors suppliers of ingredients, formulation, packaging, accessories and turnkey services will showcase their latest innovations and product ranges.

The dual event is anticipated to welcome more than 5,000 brand and retail professionals in search of fresh ideas to stand out in a competitive market.

All confirmed Luxe Pack or MakeUp in Los Angeles show badges will grant all attendees full access to the adjacent event.

Conferences, installations, workshops, and tours

As usual, a comprehensive educational program will complement the two-day experience. The agenda will address the most pressing challenges and insights, including the imminent Extended Producer Responsibility (EPR) Regulations impacting California, strategies for responsibly engaging with the expanding Gen Alpha “Sephora Kid” consumer market, the groundbreaking concept of Chaos Packaging, and the groundbreaking transformative potential of biotechnologies. The speakers line-up will include industry experts and leaders from The Honest Company, Versed Skin, Dieline, Dynessa Beauty, L’Oréal, Spate, TikTok, Rare Beauty, Albéa, Verescence and Benefit Cosmetics, among many more

The 2025 event will also feature a series of thoughtfully curated experiences.

In collaboration with Dieline, Luxe Pack Los Angeles will bring an interactive exhibition featuring over 75 eco-friendly projects, showcasing the latest advancements in sustainable packaging design. The exhibition will highlight innovative sustainable stock packaging solutions alongside branded projects from a variety of industries, offering a forward-looking perspective on environmentally conscious packaging.

Building on the success of its 2024 debut, The Packed In Crash Course returns with interactive workshops led by top beauty packaging experts.

In addition, the Pack Sprint Tour, guided by Sheri L. Koetting, luxury beauty and packaging expert from MSLK, will allow participants to fast-track beauty packaging innovation (Tour Times: Wednesday February 12th at 2:15 PM and Thursday February 13th at 11:00 AM).

Also, the IT Awards competition will reward and promote the best innovations of the MakeUp in LosAngeles exhibition.