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Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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A market breakthrough: recycled PP for cosmetics packaging

A market breakthrough: recycled PP for cosmetics packaging

Greentech addresses skin longevity, for timeless beauty

Greentech addresses skin longevity, for timeless beauty

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Cosmoprof North America returns to Las Vegas from July 23-25, 2024

Cosmoprof North America returns to Las Vegas from July 23-25, 2024

After a successful inaugural edition in Miami and a landmark 20th-anniversary celebration, Cosmoprof North America...

The Korean ZAlpha & their attitude towards beauty

The Korean ZAlpha & their attitude towards beauty

Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South Korea’s population —a...

A market breakthrough: recycled PP for cosmetics packaging

A market breakthrough: recycled PP for cosmetics packaging

At Cosmopack in Bologna in March 2024, GEKA was the first cosmetics packaging manufacturer to present a completely new type of...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

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