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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

IL Cosmetics: strategic growth & game-changing gel polish innovation

IL Cosmetics: strategic growth & game-changing gel polish innovation

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In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

Cosmoprof Worldwide Bologna concluded on a high note. The show has closed its 56th edition with a 4.5% increase in...

Beyond TikTok: The case for a multi-platform creator strategy in Beauty

Beyond TikTok: The case for a multi-platform creator strategy in Beauty

TikTok’s US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those...

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

Beauty application expert GEKA has introduced its Roctool Heat & Cool Technology, an induction molding method that produces precise,...

Fragrance Innovation - January 2025

Fragrance Innovation - January 2025

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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