After its launched on Ulta.com in December 2024, the K-beauty skincare brand expanded to 1,400 stores across the U.S. on February 2nd, 2025, strengthening its connection with North American consumers.
Anua came to life in stores, through branded eye-catching display and front-of-store table featuring the brand’s bestsellers.
Launched in 2019 by brand-building company The Founders, Anua is committed to developing targeted solutions for diverse skin concerns, powered by natural and dermatological ingredients. The brand’s bestsellers include the Heartleaf Pore Control Cleansing Oil; Heartleaf Quercetinol Pore Deep Cleansing Foam; Niacinamide 10 TXA 4 Serum.
Since its creation, Anua has emerged as a fast-growing K-beauty skincare brand, achieving remarkable growth across global retail platforms, including Amazon and eBay Japan.
One of the brand’s standout achievements is its success on social platform, TikTok, where its total brand-related content has garnered over 2.4 billion views, particularly resonating with the Gen Z audience. Anua’s bestselling product, the Heartleaf Pore Control Cleansing Oil, has gained massive attention on the app, accumulating more than 338 million views.
"We are delighted to achieve such strong results as we successfully expand into the competitive U.S. retail market, following our online success," said an Anua representative. "Through our continued partnership with Ulta Beauty, we will work toward becoming a global No.1 skincare brand through strategic marketing initiatives and innovative product development tailored to our customers."
