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Glendean Rehvan - In-Trend

How are cosmetics translating the latest aesthetic medicine trends?

How are cosmetics translating the latest aesthetic medicine trends?

In recent years, a new type of cosmetic product has been making waves and changing the game entirely – ‘tweakment’-inspired cosmetics....

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s minds....

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Glendean Rehvan - In-Trend

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

FOCUS

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

Cosmoprof Worldwide Bologna concluded on a high note. The show has closed its 56th edition with a 4.5% increase in...

Beyond TikTok: The case for a multi-platform creator strategy in Beauty

Beyond TikTok: The case for a multi-platform creator strategy in Beauty

TikTok’s US blackout last January - albeit brief - was a wake-up call for brands who have an overreliance on the app, especially those...

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. Today’s consumers seek more than just...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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