Givaudan has announced the group’s Flavour and Fragrance divisions are changing names to “Taste & Wellbeing” and “Fragrance & Beauty”.
After having achieved a series of external growth operations over the past few years, the Swiss-based group intends to better reflect the extent of its product offering towards its customers.
“Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences,” said Louie D’Amico, President of the Taste & Wellbeing division.
“By reinforcing our leadership in fragrances we want to become the creative partner of choice not only in personal, fabric, hygiene and home care but also in fine fragrance and beauty overall,” adds Maurizio Volpi, President Fragrance & Beauty.
