Fragrance 4.0: from the field to artificial neural networks

This comprehensive program brings together experts and industry representatives for a day of debates on several issues:

1. Fragrances around the World

The various speakers will offer an overview of the latest innovations on the global market, an overview of sales and major trends, as well as focuses on China and Africa.

2. From Fields & Labs to Bottles

Under pressure from consumers, legislators and the need for a green transformation, farming and production techniques are becoming more sustainable, plant microencapsulation solutions are emerging, perfume alcohol is becoming upcycled and extraction solutions are diversifying.

3. Perfume and the climate challenge

Pascale Brousse (Trend Sourcing) and Françoise Rapp (FR Creations) will highlight how climate change will disrupt the perfume industry, particularly by transforming consumer expectations.

4. AI, Neurotechs and Beyond

Artificial intelligence and neuroscience impact all levels of olfactory creation, to give birth to totally new perfumes, with new functionalities and new sensorial features, meeting consumer’s expectations in terms of well-being and skin care (skinification).

5. Augmented Consumer Experiences

Innovation also means understanding consumers better and offering new experiences to consumers through transformed retail, via dry diffusion or refill solutions for example.

The summit will conclude with a presentation of the latest olfactory trends by Isabelle Ferrand, president of Cinquième Sens.