This October, the British chain of department-stores is unveiling its transformed Beauty Hall in its Newcastle store. According to Fenwick, the 26,000 sq ft area will be the UK’s largest beauty hall outside of London.
“The newly reimagined space is a testament to Fenwick’s dedication to creating an innovative in-store shopping experience, featuring two new enlarged atriums, 56 foot of facade windows looking out onto Northumberland Street, over 1600 sq ft of terrazzo flooring, and 50-foot-long fragrance bar,” says the fashion, beauty and lifestyle retailer.
The Fenwick Newcastle Beauty Hall houses 163 brands, including 38 fragrance brands. The offering spans makeup, skincare, contemporary and couture beauty, niche and prestige fragrance, hair, nails, brows and skincare services. The addition of 23 new beauty counters, alongside an innovative fragrance edit concept into a 50 foot long (circumference) fragrance bar, offers beauty addicts in the North East a destination shopping experience to meet all their needs.
For those seeking exclusivity, Fenwick Newcastle offers city-exclusive access to brands such as Hourglass, Charlotte Tilbury and Le Labo. Regional exclusives include, Chantecaille, Guerlain’s premium L’Art & La Matière Fragrances, the Orchidée Impériale skincare range and Carolina Herrera makeup.
Beyond products, on offer is a curated menu of pampering services including manicures, blow-drys, brow shaping, lash extensions, facials and makeup appointments, along with five beauty treatment rooms. For life’s special moments, we offer bespoke wedding scent consultations and fragrance engraving, adding a personal touch to your favourite scents.
"We are proud to unveil the transformation of our Fenwick Newcastle Beauty Hall making it the UK’s largest beauty hall outside of London. This has been three years in the making with absolute dedication to detail, working with brilliant beauty brand partners and my talented Fenwick team. The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience offering an unrivalled edit, innovative new products and brands, and expert beauty services. This evolution can be seen in all eight of our beauty halls in our stores nationwide. We look forward to welcoming customers in to experience these spaces and discover their new favourite beauty products at Fenwick," said Hazel Ayers, Director of Buying & Merchandising at Fenwick.
In celebration of the launch, from 10-16 October, as part of Fenwick’s beauty campaign – Beauty with Bite, customers are invited to immerse themselves in exclusive experiences, events, product discoveries and expert insights.
Fenwick is the largest family-owned group of department stores in the United Kingdom offering a curated edit of luxury across, presented in an inspirational shopping environment across eight stores and digital.
