Ahead of the upcoming in-cosmetics Global trade show, taking place from April 8 to 10, 2025, in Amsterdam, Laboratoires Expanscience is embracing the hair "skinification" trend — an approach that applies skincare principles to hair health.
The company is highlighting new studies revealing the potential of three of its flagship active ingredients in the hair care market. As a result, existing supply chains are being enhanced. The goal is to provide solutions to hair-related challenges linked to climate change, such as global warming and increasing environmental pollution.
A shield against the sun and salt
Soline Bio, a concentrate of organic sunflower oil sourced in France and rich in unsaponifiables, has already demonstrated its efficacy on the skin by reinforcing key skin lipids, particularly ceramides, for immediate and long-lasting hydration.
On hair, Soline Bio acts as a true shield against sun and saltwater damage. By protecting hair cuticles, it facilitates detangling, provides softness and suppleness, and significantly reduces breakage. Hair becomes silkier and is durably protected.
An anti-pollution shield
Ormesia is an upcycled extract from maracuja seeds sourced in Peru, rich in polyphenols. This active ingredient has proven its effectiveness by protecting the skin from the harmful effects of pollution and UV rays, stimulating its natural self-defense mechanisms.
Applied to hair care, Ormesia acts as a real anti-pollution shield. It preserves the hair’s shine and vitality while ensuring better color retention for dyed hair. Additionally, it helps strengthen the hair fiber, reducing breakage. The result, according to Expanscience, is “a radiant and healthy hair.”
A healthy microbiome for the scalp
Pixalia, an extract from Cleome gynandra leaves rich in polyphenols, is recognized for its ability to rebalance the skin microbiome, particularly by acting on specific lipids that are markers of acne. It gently treats dry skin and regulates both the production and quality of sebum.
When applied to scalp care, Pixalia promotes a healthy microbiome by specifically targeting Malassezia restricta, one of the main yeasts responsible for dandruff. It thus helps maintain a soothed, purified, and healthy scalp.
"Through these repositionings, Laboratoires Expanscience are reaffirming their commitment to innovative, sustainable cosmetics that are in line with current environmental challenges," the company explains. “This multifunctionality makes it possible to offer the cosmetics market solutions that combine efficacy with responsibility while meeting the growing expectations of consumers looking for hair care products inspired by the best skincare practices.”
