Event: "A Multicultural Journey in Cosmetics and Perfumery,” Oct. 16, NYC

The Colors, an agency dedicated to new cosmetics and perfumery markets driven by multicultural consumers, and dsm-firmenich continue their partnership with an exclusive event at the French consulate in New York City.

Titled "A Multicultural Journey in Cosmetics and Perfumery," this gathering will unite industry leaders to explore the growing multicultural beauty market.

The event also aims to provide brands with key insights into the diverse needs of consumers, crucial for success in today’s competitive beauty industry. A carefully curated program is set to give attendees insights needed to understand better and address the diverse needs of consumers from various cultural backgrounds — an essential strategy for thriving in today’s competitive beauty landscape.

Part of the event’s highlights include industry experts discussing diversity in global cosmetics, the influence and experience of multicultural founders, and the importance of creating inclusive fragrances, plus an Olfactory Experience and Networking Cocktail.

An exclusive Beauty Entrepreneurs’ dinner will be wrapping up this rare and authentic journey, as guests enjoy a moment of conviviality in the evening while sharing insights and connecting to build partnerships.

“This one-of-a-kind event will create an olfactory connection to different cultures and traditions, through fragrances and beauty products,” highlights The Colors.