Sign up!
World class news for the beauty and cosmetics industries

Emmanuelle Bassmann

Is Brazil the new Korea for hair?

Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a...

The new wellness hubs in London

The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find...

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented?...

Skinceuticals brand values and strategy

Skinceuticals brand values and strategy

What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....

Aesthetic Medicine: 5 top trends at the AMWC

Aesthetic Medicine: 5 top trends at the AMWC

The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...

New trends in hair cleansing routines

New trends in hair cleansing routines

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...

latest news

Emmanuelle Bassmann

Beauty trend expert

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

Follow us
Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Laboratoires Expanscience: A pampered barrier function

Laboratoires Expanscience: A pampered barrier function

FOCUS

Cosmoprof North America returns to Las Vegas from July 23-25, 2024

Cosmoprof North America returns to Las Vegas from July 23-25, 2024

After a successful inaugural edition in Miami and a landmark 20th-anniversary celebration, Cosmoprof North America...

The Korean ZAlpha & their attitude towards beauty

The Korean ZAlpha & their attitude towards beauty

Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South Korea’s population —a...

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

The B2B beauty solutions provider will introduce to its customers four new collections of turnkey formulas of skin, sun and hair care and...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept