Developed for CVS/pharmacy by makeup professionals and beauty experts, the comprehensive line includes more than 145 products within three categories:
– lip products, the number one impulse purchase by CVS/pharmacy shoppers,
– false eyelashes, the fastest-growing category for the last three years at CVS/pharmacy,
– and makeup brushes.
"Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category," said George Coleman, Vice President of Store Brands at CVS/pharmacy. "We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy."
Makeup Academy will be exclusively available starting August 2014 at all CVS/pharmacy locations nationwide and online at www.cvs.com/muapro. Prices range from US$5.00 to US$26.00.
