This kind of animation has no mechanical functions, but provides irresistible fun and attraction through decoration. The idea: animation takes place in the lid, or rather in a double lid featuring a thermoformed window clipped to the base.
Kinetic creations
Opening the first lid activates the mobile decor, while the second opens the coffret itself - a brand new patented concept!
Cosfibel offers two coffrets with mobile decor:
– Pop-up coffrets. In the holiday version, a forest of Christmas trees and a string of presents rise up when the coffret is opened. In the City version, a 3-D cityscape relief pops up on three levels.
– Magic Stripes. In this version, the movement is flat and comes in two variants. In the first a square on a checkerboard slides to reveal a message and in the second version 4 images follow one another like a cartoon to create a motif, logo or other images….
These coffrets are brimming with special features. The base is a standard (and therefore economical) container, and the moveable lid can be renewed on demand. Furthermore, the three systems were conceived to be modulable and customizable in the blink of an eye.
The concept is therefore ideal for events, such as Mother’s Day, Valentine’s Day or a brand anniversary. The variations are infinite, depending on the client’s wishes and events to celebrate.
Eventually, decoration can also be a gift to become an element of point-of-sale promotion and kept afterwards since it is independent from its base.
Creation: Cosfibel’s driving force
Cosfibel, which creates packaging and merchandising solutions with high added value, considers that creation is the driving force behind its success.
While 10 staff members are dedicated solely to creation within the group, Cosfibel’s CEO Alain Chevassus likes to say that “ideas come from everywhere - factories, clients, suppliers. They are inspired by all markets and countries to be re-worked, transformed, replaced and adapted in a commercial context.”
This capacity for innovation and the ability to bring new solutions is Cosfibel’s strength.
The goal remains the same: creating new opportunities so that brands and retailers can differentiate themselves and surprise their end consumer.
