Beautycare Brazil, the internationalization project of the Brazilian Association of the Cosmetics, Toiletry and Fragrances Industry (ABIHPEC), in partnership with the Brazilian Trade and Investment Promotion Agency) (ApexBrasil) promoted a record number of Brazilian exhibitors at Cosmoprof WorldWide Bologna.
From March 20 to 23, 2025, 62 Brazilian companies participated in the largest trade show for the cosmetics industry in Europe. Together, they registered almost US$5 million in business at the event, with expectations of almost US$33 million more for the next 12 months.
“These numbers are the result of both the work of Beautycare Brazil and Brazilian companies, which are always at the forefront and seeking innovation, including using the most diverse ingredients from our biodiversity, especially one of the most diverse biomes in the world, the Amazon. The abundant supply of ingredients combined with innovation, technology and this national passion for personal care make Brazil one of the major international players in the sector,” explains Tiago Milani, International Business Manager at ABIHPEC and representative of Beautycare Brazil.
