After a year 2022 marked by a strong recovery in demand for cosmetic products, the year 2023 should see the gradual resolution of supply difficulties despite persistent instability in the raw materials and energy markets, especially in Europe.
In 2023, efforts to reduce the environmental footprint of packaging will continue, especially as regulatory constraints are expected to increase worldwide. At the same time, the economic uncertainty will strengthen in many markets, with more consumers living on budget.
Combining sustainability, desirability and accessibility will be more than ever a key differentiator!
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