BASF creates a range of cosmetic formulas adapted to climate change

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17 January 2025

BASF creates a range of cosmetic formulas adapted to climate change

At the Cosmet’Agora trade show, which was held from January 14 to 15, 2025 in Paris, France, BASF presented a range of formulas that meet consumer expectations in terms of eco-responsibility, while addressing challenges in personal care posed by changing environmental conditions.

“At BASF, we take our responsibility seriously. We contribute to the sustainable development goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France.

Answering key trends in eco-conscious beauty

The new concept introduced by the BASF experts at Cosmet’Agora offers a multifaceted approach to sustainability, with new textures, ingredient circularity, sourcing traceability, and carbon footprint reporting.

Thus, the BASF division Care Chemicals has unveiled climate-adaptive beauty routines designed to meet the main consequences of climate change: increased variability in humidity, temperature, and UV exposure, and rising demand for customized personal care products.

Four sets of formulas

The range is based on four key themes: Hydrating & Cooling, Cleansing & Protection, UV Protection, and Optimistic Glow.

Focused on combating trans-epidermal water loss (TEWL), the first set of formulations offers immediate moisturizing effects with non-oily, cocooning textures driven by sustainable emollients (Cetiol® Ultimate, Cetiol® iSan), used as alternatives to volatile silicones, and natural-origin emulsifiers (Emulgade® Verde 10 MS & 10 OL).

The cleansing and hair protection segment highlights effective cleansing products that create a protective barrier on skin (Lamesoft® PO65) and hair (Gluadin® Kera P-LM), utilizing mild, readily biodegradable alternatives to sulfate surfactants (Plantacare® range), and natural origin esters and butters (Cetiol® OE, Cegesoft® SB45 TR).

BASF has also developed innovative sun protection solutions (Tinomax™ CC, Tinosorb® A2B, Uvinul® TS Hydro), addressing consumer needs for broad-spectrum protection and sensory appeal with oils and emulsifiers from natural origin.

Lastly, the concept features natural makeup looks with skin-tone inspired shades and colorful solutions for lips and eyes, including ingredients from renewable feedstocks (Cosmedia® Gel CC, Cosmedia® DC, Verdessence® Alginate, Verdessence® Xanthan and Verdessence® RiceTouch).