The global personal care, nutrition, beauty, and wellness brand has appointed Lori Burgher as its new Chief Marketing and Growth Officer. Ms Burger is already leading Arbonne’s marketing efforts, focusing on high-impact strategies to drive customer engagement and solidify Arbonne’s position as a leader in sustainable, ethical wellness and beauty products.
With over 25 years of experience, she has led marketing campaigns and growth initiatives for companies in both domestic and international markets. Her expertise encompasses brand management, digital experience, customer relationship management, and data-driven decision-making. “Lori’s leadership has consistently accelerated revenue and profitability growth, making her an invaluable asset to Arbonne,” said the company in a statement.
In her new role, Ms Burger will be responsible for steering the creation of Arbonne’s product innovation strategy, marketing plans, managing brand visibility initiatives, and employing data analytics to enhance customer experiences.
"Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry," said Jen Orlando, CEO of Arbonne International. "Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community."
