The seven unique fragrances (30ml and 100ml formats) and two fragrance enhancers (30ml) of Valentino Beauty’s new collection of haute couture perfumes are each crowned with the Classic Inune fragrance pump paired with a stepped collar, both manufactured and decorated in Aptar Beauty’s French facilities.
The pumps and collars are anodized in a specific color-matching hue. The top of the actuator is branded with a ‘V’, laser engraved after the anodization process, to reveal the natural color of the aluminum.
“Classic Inune is a best-seller in our prestige fragrance pump portfolio. It is fast becoming a favorite among luxury houses, who require premium high-performing solutions that adapt to their different collection styles while ensuring a strong brand image,” said Louise Maillot, Regional Platform Manager Prestige Fragrance, Marketing EMEA at Aptar Beauty.
The seven different scents in Valentino Beauty’s collection can be layered and personalized with two fragrance enhancers, that can also be worn alone. Classic Inune’s precise diffusion perfectly lends itself to layering behaviors – a trend among consumers who are personalizing blends as part of their identity.
The fragrance pump features an SNI15 neck finish and a soft actuation that delivers a quick, fine spray at a 30° angle. The robust pump offers an invisible mechanism and high compatibility with a wide variety of formulas, including some alcohol-free, with no contact with metal within the pump.
Like the rest of the Inune range, Classic Inune is POM-free [1]. The pump is recyclable together with the bottle in the glass recycling stream (subject to local capabilities).
