French beauty giant L’Oréal Groupe announced on Thursday, February 13, the appointment of Ali Goldstein as President of Acquisitions for L’Oréal USA, succeeding Carol Hamilton, who is retiring from L’Oréal after a 40-year career with the company.

In her new role Goldstein will be responsible for identifying American beauty brands and services for potential acquisition or investment across all four L’Oréal Divisions — mass market, luxury, dermatological and professional beauty. Goldstein will report to David Greenberg, CEO of L’Oréal USA and President of the North America Zone.

"Ali Goldstein’s unmatched knowledge of the industry and the American beauty market, her sensitivity to spotting emerging trends and scouting new business opportunities, and her decades-long experience of building powerful brands and setting them on a course for growth make her the perfect candidate to lead our company’s brand acquisition strategy into the future," said David Greenberg, CEO of L’Oréal USA and President of the North America Zone.

Since 2019, Goldstein has served as U.S. President of L’Oréal Paris, the largest brand in L’Oréal USA’s portfolio. Goldstein joined L’Oréal USA in 2001, and served in leadership roles across L’Oréal Paris, Maybelline, and Garnier. During her time with Maybelline, Goldstein led the team to reclaim the position as the number one makeup brand in the United States. Later, during her time with Garnier, she led the launch of Whole Blends and Micellar Water, two pillars of the brand today. She then served as Senior Vice President, Strategy & Business Development for the Consumer Products Division (CPD) where she was responsible for identifying new business opportunities, including acquisitions and helping to develop the growth plan of the Division in the U.S.