Perfect Corp. recently announced that its suite of beauty apps, composed of YouCam Makeup, YouCam Perfect, YouCam Nails, and Beauty Circle, has achieved the milestone of 200 million worldwide downloads less than two years into launching.
According to the editor of software for smartphones, the beauty apps’ record growth is driven by millennials’ enthusiasm for mobile beauty solution. “Every day, more than 30 million photos [1] are taken and embellished using the app suite, making Perfect Corp. one of the top 10 fastest growing app developers in the world [2],” claims the company.
Perfect Corp. app users are primarily millennial women (81% female users under age 34) [3].
“The company’s apps allow beauty lovers to have a unique exciting and intimate interaction with beauty trends and products. They empower users to design their own style like never before. The rapid success of the Perfect Corp. beauty apps can be attributed to ultra-realistic augmented reality that offers the ultimate personalized beauty experience for anyone with a smartphone.”
These good results are mainly those of the flagship app YouCam Makeup, which has quickly established itself as the #1 makeover app in the world with over 120 million downloads and ranked the #1 photo and video app in over 56 countries’ App Stores with over one million five star ratings in the Google Play Store.
