The A.S. Watson Group has inaugurated its 3,000th Watsons store in mainland China in the Super Brand Mall, Shanghai. A.S. Watson is the largest international health and beauty retailer in Asia (Watsons) and Europe (Superdrug, The Perfume Shop, Kruidvat, Marionnaud Paris, ICI Paris XL).
In the newly-opened store features two new services:
- “Style Me”, a virtual make-up service based on Augmented Reality technology which also offers product recommendations.
- and “Skin Test”, which gives skincare advice to customers by using scientific biometric data.
Thanks to Watsons China’s mobile app customers also get access to extensive information, both online and offline. For instance, the “Ask Me” function in the app uses video-conferencing to enable customers to consult beauty advisors over the app, while the “Scan Me” function allows instant questions to be asked by scanning the product.
“These features have removed the barrier of time and space, allowing customers to enjoy shopping through a mobile app, even before one steps into the store,” explain the company.
In addition, Watsons will soon launch an electronic membership card, enabling round-the-clock, O2O (Online-to-Offline) service to customers. Watsons’ loyalty club has already recruited over 60 million members in China.
“China has always been a strategic market to A.S. Watson Group. The customers of Watsons China are the youngest on average amongst all Watsons operating markets. Watsons has become a highly trusted and popular brand over the years, and we are committed to continue to bring a wide variety of quality products to our customers whilst connecting and listening to them via social media,” said Dominic Lai, Group Managing Director of A.S. Watson Group.
The A.S. Watson Group, which operates in 25 markets, expects to reach the milestone of 14,000th store worldwide in the fourth quarter this year.