Unilever UK & Ireland has taken another step in its journey to halving its environmental impact with its compressed deodorant aerosol can, as it extends the technology across all of its four male deodorant brands: Sure Men, Dove Men + Care, Lynx and Vaseline Men. As a result more than 40% of Unilever UK & Ireland’s entire aerosol deodorant portfolio will be compressed by the end of the year.
Just one year after the launch of the compressed technology - which requires up to 50% less propellant but lasts just as long and uses up to 25 per cent less aluminium - Unilever claims to have sold approximately 12 million cans of compressed deodorant, resulting in an aluminum saving of 77 tons; equivalent to 38,000 bicycles.
Unilever has invested more than £20 million into a new production line in its Leeds factory, the largest deodorants factory in Europe. The factory is co-located with Unilever’s global deodorant R&D facility where both the format and the product innovation were developed.
