Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Tradeshows: MakeUp in and Luxe Pack announce partnership

The Infopro Digital group, which organizes the Luxe Pack tradeshows, in in Monaco, New York and Shanghai, has announced the acquisition of Beauteam, the company behind the MakeUp in Paris, MakeUp in New York, MakeUp in Asia, MakeUp in Sao Paulo and MakeUp in Los Angeles tradeshows.

MakeUp In and Luxe Pack have announced partnership

MakeUp In and Luxe Pack have announced partnership

This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprint of these events internationally in several countries wishing to host them,” explain Sandra Maguarian and Jean-Yves Bourgeois, who co-founded Beauteam in 2008, together with Vincent Gallon.

This acquisition enables Infopro Digital to expand its events portfolio in the cosmetics sector while it will help Beauteam to consolidate the past pace development of MakeUp in events in outside Europe, in particular in Asia and Brazil.

The “MakeUp in” events gather suppliers and subcontractors of the makeup and skincare industry, including packaging and application tools makers, formulators and raw material companies. Every two months, the shows welcome between 2,000 and 3,000 professional visitors from the main makeup and beauty brands around the world.

Infopro Digital has developed several BtoB trade shows in the luxury and packaging sectors, such as Luxe Pack Monaco, Luxe Pack New York, Luxe Pack Shanghai and Pack & Gift.

The two companies say they share common values, which brought them together: “quality and passion for beauty and luxury along with the desire to organize high quality events where leaders and decision makers from Marketing, R&D and Purchasing Departments meet with a desire to put business first.“”We are delighted with this merger,“said Christophe Czajka, Executive Chairman and founder of Digital Infopro,”synergies between the teams will further increase our power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country."

The next “MakeUp in” tradeshow will be held in Seoul on 5 and 6 April 2017.

The next “MakeUp in” tradeshow will be held in Seoul on 5 and 6 April 2017.

Beauteam management and employees will join the Infopro Digital team in its offices in Antony in the southern outskirts of Paris.

Sandra Maguarian has spent her entire career organizing trade shows. She successively worked as Show Manager of the International Leather Show in France and as co-manager of trade shows in the same sector in Asia and the United States. Later, she created a fashion fair in the south of France before joining the Cosmoprof’s office in Paris. In 2008, she co-created Beauteam.

Jean-Yves Bourgeois devoted its entire career to trade media, successively as a journalist, a publisher and a consultant with a specialization in the packaging and beauty sectors. He was also one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe, which now owned by the Infopro Digital group. He will continue to oversee the development of the MakeUp in tradeshows as a consultant for Infopro Digital.

It should also be noted that, although initially integrated into Beauteam, PremiumBeautyNews.com, which was created in 2008 by Jean-Yves Bourgeois, Sandra Maguarian and Vincent Gallon, was sold to Premium Beauty Media and Vincent Gallon in 2012. The site is not concerned by this transaction and remains fully independent.

The next “MakeUp in” tradeshow will be held in Seoul on 5 and 6 April 2017. Recently renamed MakeUp in Asia, it should become itinerant in 2018 and move to Shanghai or Tokyo.

Portfolio

  • Beauteam organises the MakeUp in Paris, MakeUp in New York, MakeUp in Asia, (...)
  • The Infopro Digital group organizes the Luxe Pack tradeshows, in in Monaco, (...)
  • The next Luxe Pack event will open its doors in Shanghai on 12-13 April (...)
  • The next “MakeUp in” tradeshow will be held in Seoul on 5 and 6 April (...)
  • The next “MakeUp in” tradeshow will be held in Seoul on 5 and 6 April (...)
  • In 2017, the “MakeUp in” shows get a new visual identity featuring female (...)
  • In 2017, the “MakeUp in” shows get a new visual identity featuring female (...)
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Seoul will hold its next edition in two months

MakeUp in Seoul changes names to MakeUp in Asia Seoul and will open its doors next 5 and 6 April at the Conrad Hotel in Seoul. For this fourth edition, the organizers expect some sixty exhibitors will share 3000 m2, i.e. an increase of 10% over last year. More than 2,500 visitors are expected. As (...)

read more
job opportunities
Experts’ views
Inventing the future of cosmetics

Maverick Laboratories
Inventing the future of cosmetics

Maverick Laboratories has been operating for more than 25 years successfully, it leads the field nationally in the design and manufacture of beauty products for large scale consumption. Certain lines of products boast a 40% market share and are the chosen by more than 5.1 million Spanish homes. During 2016 the sector has been (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close