Topline Products Primapack carries on cooperation with Burberry

5 February 2013

In 2010, when Burberry embarked on its journey into make-up, the brand chose Primapack to create the majority of the range’s packaging, which was designed by Burberry’s Artistic Director Christopher Bailey. Since then, the collaboration has flourished.

Burberry Sheer Concealer click pen

Housed in an aluminum casing, this corrective pen is a beautiful object, both heavy and cold to the touch with a sophisticated gunmetal gray anodized shade for both the casing and cap. The logo and disclaimer are silkscreen stamped.

Burberry Velvet Foundation – the matte foundation

Topline Products Primapack worked from Sheer Foundation’s original pack. On the cap is a matte lacquer in gunmetal gray featuring the tartan motif tone-on-tone silkscreened on each side with inflatable ink. For the transparent thick-walled PCTG bottle, that is glass-like, but without the fragility of glass, the coating is a frosted polish with a velvety aspect that recalls the formula inside. The logo is silkscreened and the bottle’s pump and neck are in shiny black.

Burberry Lip Velvet matte lipstick

For the new version of Lip Glow, the ABS packaging with magnetic closure is lacquered in matte gunmetal gray. The logo is silkscreened on the base and the tartan motif is tone-on-tone silkscreened with inflatable ink on each side of the cap.

Like its predecessor, close attention was given to aligning the tartan motif vis-a-vis the logo. The mechanism is also anodized in gunmetal gray.

Complete eye Palette with four matching eye-shadow shades

This palette houses four formulas, whose original alignment calls on the tartan design. It was particularly complex to adapt to the shape of the metallic containers and hide the space between the containers and the grill.
The cap and the base are ABS-injected and metalized in shiny gunmetal gray. The cover is tone-on-tone silkscreen decorated with an inflatable ink for the tartan motif. The logo is silkscreened on the base.