Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

The new scope of natural and organic cosmetics to be debated in Berlin

While natural and organic cosmetics remain a growth driver for the personal care industry, thanks to continuing demand, this popular market segment is undergoing dramatic changes with the entry of more and more newcomers on the market. Indie brands and “green” products launched by conventional cosmetics companies are strengthening the competition - with repercussions affecting all segments.

Customer demands are not only focusing on the formulation of a product anymore, but also on ethical values, diversity and the demand for personalized beauty

Customer demands are not only focusing on the formulation of a product anymore, but also on ethical values, diversity and the demand for personalized beauty

The 11th edition of the international Natural & Organic Cosmetics Conference, held September 25-26, 2018, at the Ellington Hotel in Berlin, will once again put the focus on current topics of the industry.

"The international beauty market is very dynamic and undergoing major structural changes. It can be expected that the competition will increase due to new brands and ‘green’ products launched by the conventional cosmetics companies,” explains Elfriede Dambacher, Program Chairwoman of the Natural Cosmetics Conference. The increasing competition and the dynamic changes of the market are, however, creating new areas of tension.

The increasing number of competitors vying for the patronage of natural cosmetics customers increases the pressure on the raw materials market, at the same time customer demands are not only focusing on the formulation of a product anymore, but also on ethical values, diversity and the demand for personalized beauty. Change-Management as a reaction to processes of change is gaining in significance to strengthen and expand market positions.

Worldwide, the demand for milder cosmetic products is growing, but in order to benefit from that on a long-term basis, brands and retail need to adapt not only to the accelerating speed of change, but they also need creative solutions for customer communication,” states Wolf Lüdge, managing director naturkosmetik verlag, which hosts the Natural Cosmetics Conference in cooperation with the NürnbergMesse.

Elfriede Dambacher and Wolf Lüdge

Elfriede Dambacher and Wolf Lüdge

How these changes can be successfully implemented and customer loyalty be achieved amidst the digitalization seemingly proceeding at a breakneck speed will be a key topic of various presentations at the Natural Cosmetics Conference in September.

Other key topics of the Natural Cosmetics Conference:

  • Value-based leadership in times of change
  • Who will succeed the pioneers?
  • Insights to current core markets of organic cosmetics
  • Diversity – the code to the demands of various ethnic groups
latest news
Focus
Strong end-year sales have limited the decrease of prestige beauty sales in 2017. - Photo: © Minerva Studio / shutterstock.com

The French cosmetics market still struggling with low sales

Sales of hygiene and cosmetic products in are still decreasing in France both in the mass and selective channels. According Kantar Worldpanel, sales by mass retailers decreased by 2.2% in 2017 with even worst figures for shaving products (6.2%) and deodorants (5.5%). Sales of bath and shower products and sales of toilet soaps (...)

read more
job opportunities
Experts’ views
Eyeseryl: A solution for men's eye contour

Lipotec
Eyeseryl: A solution for men’s eye contour

Contemporary men are looking for different ways to express their masculinity, challenging traditional ideas and clichés. More and more they opt to care for their appearance, pay attention to how their skin looks and use facial skincare to solve problems and prevent skin aging. Young men are particularly self-critical about their look (...)

read more
Webinars
E-shop - latest publications
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close