A true experimental laboratory

Jean-Paul Cornillou, Head of the Packaging Branding & Retail program at Strate College, and Isabelle Chasseriault, an independent designer, put the young designers to task on a topic of a thesis, given its complexity: “How to create distinctive signature packaging to reveal the sustainable positioning of a cosmetic brand/beauty sector”.

Distinctive signature packaging

From an educational point of view, the workshop began with a “kick-off” meeting on Monday morning, to clarify in detail the topic of the workshop to the young designers coming from Packaging Branding & Retail and Interactive Systems & Object programs.

A brainstorming group session was then organized then to highlight the significant issues of the topic, with in particular, the help of key words and to broaden the areas of reflection.

Strate Collège has imposed itself as one of the 60 best design schools around the world (Business Week D-School classification), and one of the best in France.

Individual time was asked to select a list of key words, from which to start his or her personal research, leading to creative proposals combining both packaging and interactivity.

Personal time was given to all young designers during the workshop to allow them to explore and observe shops and retail stores of cosmetic products. In this way, they could become familiar with perfumes, skin care and make-up products and merchandising systems.

The personal investment and hard work of the 17 young designers was outstanding and of a very high quality.

Approx 50 creative ideas

With the help of Jean-Paul Cornillou and Isabelle Chasseriault, each of the 17 young designers will present their projects in PowerPoint format, illustrated with sketches and, for some, with prototypes.

There were creative ideas on the packaging itself with the product in either a tube, bottle or jar format. Other ideas concentrated on shape as well as brand visual identity. Numerous creative ideas focused on point of sales, merchandising and customer relationship systems.

More than 50 creative ideas will be presented at Strate College on November 8, from 1pm to 4pm.

Book your seat at contact@beautyfullclub.com