Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Symrise wants to be a “game changer” of fine perfumery

As part of the 10th edition of the Rives de la Beauté, Symrise inaugurated last September 18 its exhibition: “A World Tour Through Scent”. The opportunity for the fragrance house to make several announcements confirming its will to strengthen its positions in fine perfumery.

Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced the arrival of Master Perfumer Annick Ménardo with the Symrise team — Photo : © instagram / @lemuscetlaplume

Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced the arrival of Master Perfumer Annick Ménardo with the Symrise team — Photo : © instagram / @lemuscetlaplume

A multi-sensory and multidisciplinary project that combines texts, photography and scents, “A World Tour Through Scent” explores the relations of the peoples around the world with perfume. Presented from 19 to 23 September within the Rives de la Beauté, the project was conceived by Symrise in collaboration with the magazine Nez and photographers of the Tendance Floue group.

This scented world tour reveals a global cultural cartography of olfaction. For several months, thirteen Symrise perfumers visited eleven destinations around the world, accompanied by a reporter from Nez and a photographer from the Tendance Floue group to discover global scents and olfactory cultures and illustrate them through words and images. Between creative Odyssey and anthropological expedition, these trips have inspired twelve olfactory scents and eleven photographic white cards analysing the representation of odours and olfactory concepts. This large-scale project invites us to rethink creative processes that open up new perspectives for photography, perfumery and reporting.

New perfumers, new partnership

As part of this opening, Ricardo Omori, Vice-President of the Fine Fragrance Division at Symrise, announced that he is strengthening his Fine Fragrance perfume team with the arrival of three young talents coming directly from the Symrise perfumery school: Leslie Gauthier, Marine Ipert and Suzy Le Helley.

Additionally, Mr. Omori announced the arrival of Master Perfumer Annick Ménardo with the Symrise team. A talented scent designer who has marked the contemporary history of perfumery with iconic creations such as Lolita Lempicka, Dior Bois d’Argent, Dior Hypnotic Poison, Boss Bottled, YSL Body Kouros, and Bulgari Black, Annick Ménardo was previously working for Firmenich.

Mr. Omori also announced a new exclusive partnership with Payan Bertrand, a producer of raw materials from Grasse, to expand its range of natural ingredients. Payan Bertrand develops natural materials for perfumes and flavours, a know-how that it will now develop alongside Symrise. A move that illustrates the group’s desire to work with local producers to sublimate and renew its palette of ingredients.

These announcements, in the wake of other important news earlier this year, including the launch of several new De Laire bases and of new natural fragrance ingredients, confirm that Symrise intends to challenge the status quo in Fine Perfumery.

Sophie Normand

Portfolio

  • Ricardo Omori, Vice-President of the Fine Fragrance Division at (...)
  • “A World Tour Through Scent” explores the relations of the peoples around the (...)
  • Presented from 19 to 23 September within the Rives de la Beauté, the project (...)
  • Symrise is strengthening its Fine Fragrance perfume team with the arrival (...)
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
The new wellness hubs in London

Emmanuelle Bassmann
The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find emotional balance and of course keeping ourselves beautiful. Consumers continue to search for better life experiences a more holistic approach to beauty. As beauty and wellness continue to evolve (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close