Symposium to open the curtain on China’s beauty market and trends

The Chinese beauty market, one of today’s hottest topics in the industry, will take centre stage next week in New York. With the aim to help the beauty industry to better understand this market, beauty trends agency Beautystreams will hold a symposium at the Anita Rogers Gallery on September 14 with the aim to open the curtain and reveal an “exciting country full of youthful energy, percolating with innovation and design sophistication.”

Insider view

To offer a different perspective on the Chinese market - beyond trade news, reports and statistics - and to provide a unique opportunity to meet highly influential players in today’s rising Chinese beauty industry, the organisers have invited an impressive line-up of speakers:

Masa Cui
Founder & CEO / MARIE DALGAR
She will share her experience and how her avant-garde vision skyrocketed her brand into one of China’s top cosmetics brands.

Lan Vu
Founder & CEO / BEAUTYSTREAMS
Lan will offer a view on Chinese local brands, from established companies to the exciting new wave of Chinese indie brands.

Baoxia Zhuang
Director / MISTINE CHINA
Online marketing expert and distributor, Baoxia will present about China’s fast-moving, online retail landscape, and the strategies for success on China’s powerhouses Tmall and JD.

Michael Nolte
Creative Director / BEAUTYSTREAMS
Michael will provide insights into the complex Chinese market: local consumer lifestyles - tastes, needs, and buying habits.

There will be Q&A sessions after the presentations.

Presentations will feature:

– Insights into consumer lifestyles - tastes, regional needs, and buying habits.
– A view on China’s rising design movement.
– Discovery of new Chinese indie beauty and lifestyle brands.
– Understanding of the online retail landscape and how to market on Tmall and JD.
– Brand study of visionary Chinese cosmetics brand Marie Dalgar.