Strand Cosmetics Europe will launch its new make-up collection at MakeUp in Los Angeles, in line with the specific expectations of the forward thinking American West Coast, for clean, green, vegan and cruelty free cosmetics.

Cosmic Shadows eye shadows, Cosmolips lip gloss and Eye Love Cosmos mascara respectively contain 99.6%, 100% and 99.2% natural ingredients of exclusively vegetable or mineral origin. They are free of paraben, phenoxyethanol, silicone, PEG and synthesis-perfume.

In accordance with the scientific culture and the values of excellence and rigor of its leaders, Strand Cosmetics Europe has always led a CSR approach fully aligned with the strict requirements of the European regulation and its REACH standard. Naturality, ecology and safety are at the heart of the design of Strand Cosmetics Europe’s formulas, combined with the search for textures that are recognized for their comfort and performance. This approach attracts trends-setting brands,” said the company in a statement.